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William J Cole Jr., DO

Interventional Pain Management Specialist located in Sarasota, FL & Venice, FL


About Dr. William J Cole Jr., DO

about Dr. Cole image

Renowned Osteopathic Physiatrist William J Cole Jr., DO, has dedicated his medical career to helping people overcome pain and get back to their lives quickly. Patients from all over the country come to OrthoMed Pain & Sports Medicine, where Dr. Cole provides innovative care from offices in Sarasota and Venice, Florida. 

Dr. Cole is the President, Founder, and CEO of OrthoMed® Pain & Sports Medicine, The "kNOwPAIN Institute®," The "kNOwPAIN Foundation®," Doctors Weight Loss NOW®, and proud father of "Dr. Mary Jane®" - "medical-grade CBD," which has replaced up to 50% of the narcotics formerly prescribed in the Certified Pain Clinics in southwest Florida.

Dr. Cole completed training at NYU Rusk Institute in 2004, just after a life-threatening motor vehicle accident deprived him of the use of his most valuable asset: his hands. He underwent the first of seven surgeries in 2000, then subsequently had a One-Level Cervical Decompression in 2013 with multiple regenerative treatments, resulting in a tremendous reduction in pain and increase in functional abilities. This was in lieu of a debilitating Four-Level Cervical Fusion with hardware and screws as recommended by traditional neurosurgeons that would have ended Dr. Cole's successful career in Conservative and Interventional Pain Medicine. 

​As a result, Dr. Cole changed his career path from Orthopedic Surgeon to Physical Medicine and Rehabilitation Specialist, thereafter building a very successful outpatient-based multi-location Orthopedic Medicine group serving thousands of local, regional, national, and international clients with customized treatments of the highest quality care, resulting in exceptional outcomes and positively changed lives.

For the last 10 years, Dr. Cole has served as an Assistant Clinical Professor at LECOM/Bradenton, teaching all aspects of Conservative and Interventional Pain Management to build strong community and medical ties to our future classes of physicians, as Dr. Cole believes in giving back to the medical community. 

While working with some of the most prominent Orthopedic Surgeons in the US, Dr. Cole has devoted his career to master and perfect the "minimally invasive interventional procedures" to "decrease pain and increase function without narcotics or surgery."​

Dr. Cole and his lovely wife, Dr. Liliana Cole, raise their two children by example by serving the South Florida community through "The Know Pain Foundation®." The foundation assists patients in the treatment of severe or chronic illnesses for those who deserve but cannot afford quality healthcare.

​Dr. Cole has pioneered multiple safe and effective non-surgical alternatives to surgery or narcotics such as "Dr. Mary Jane," a medical-grade CBD that yields safe and very effective reduction of not only muscle and joint pain, but also can reduce nerve pain, anxiety, glaucoma, ADD, GI, and other disorders as it resets the body into our tranquil "rest and digest" sense of well-being. 

Dr. Cole specializes in a variety of trigger point injections, regenerative therapies, and advanced pure PRP treatments via fluoroscopic and ultrasound-guided interventions, with over 60,000 total procedures performed throughout his career. He has also achieved major medical innovations such as "The Sciatica Solution" via the "kNOw PAIN®" approach to diagnose and treat over 10,000 patients with difficult and elusive disorders for the past 15 years with outstanding results.

​Dr. Cole even developed a 16 Component National Institute of Health verified IV Essential Vitamin and Mineral therapy to boost immunity, assist in respiratory function, and aid in infection prevention from multiple viruses and bacteria...naturally!

The "kNOw PAIN®" Diagnosis and Treatment System, combined with modern stem cell therapies, followed by "proactive prevention," will enable future doctors to "Have the Body Heal the Body," an absolute paradigm shift in healthcare! Dr. Cole's motto is to "FIND IT, and FIX IT," to get patients "Back to Their Lives Faster, More Fit, and More Functional" than our failed traditional medicine. The goal being exceptional health for Dr. Cole's and all patients today, tomorrow, and in the future.

​Dr. Cole has come to the realization that "our patients deserve a better quality of life." He believes that "the future of medicine is to have the body heal the body" through "advanced regenerative technologies" and "replace the drugs in every medicine cabinet in America" with safe, effective, affordable, non-narcotic, and non-addictive medications, such as the "Dr. Mary Jane" - medical-grade CBD. Non-traditional innovators like Dr. Cole are leading the charge into the future of healthcare for Americans, for this great country, and to "Make America Healthy Again!" 

Professional Affiliations include but are not limited to:

  • American Association of Stem Cell Physicians (AASCP)
  • American Academy of Pain Medicine (AAPM)
  • American Academy of Physical Medicine and Rehabilitation (AAPMR)
  • American Society of Interventional Pain Physicians (ASIPP) – FL
  • Florida Medical Association (FMA)
  • Florida Osteopathic Medical Association (FOMA)
  • Florida Society of Interventional Pain Physicians (FSIPP)
  • Lake Erie College of Osteopathic Medicine (LECOM) assistant clinical professor
  • North American Spine Society (NASS)
  • Sarasota County Medical Society (SCMS)